You know how sound investing works, right? You make a study of possible investment opportunities, analyze possible risks, then decide based on what has been found out. Any potential bad investment is avoided like the plague.
Let's make an analogy as to relationships. Anyone who desires to have a stable relationship that could eventually lead to marriage will make a choice based on the "performance" of the possibilities. A long-term relationship is considered an investment because of the time, the effort, the pain, and the inconvenience, of trying to make it work. If you see signs of cheating on your partner even before marriage, would you consider it a sound investment which you should pursue? Obviously not, but why do we see so many still "investing"?
Either these people think that they are the ones who can change their cheating partners or they are willing to accept cheating as part of their relationships. Not a few discovered for themselves that changing a cheater is easier said than done. They find out in the end that it is only the cheater who can change himself/herself.
There are the so-called calculated risks in financial investment. These are existing risks that can be more or less measured in the light of the bigger probability of having more benefits than negative results. It is very difficult to come up with risks that are measurable when it comes to cheaters. There can never be any certainty when one gambles on an obvious bad investment.
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